EXPERTISE

Culinary Business Strategy works with consumer package goods, food service and food oriented technology businesses that are struggling to move their business forward and find success elusive.

So what is the secret for a successful restaurant or food business?

Success can be surprisingly simple. We believe it’s the right product, at the right time, in the right place, to the right people at the right price. The 5 R’s.

The key to success is all the 5 R’s working together. If those components are in sync then your business is probably doing pretty well. If your business is struggling, it is most likely because the 5 R’s are not working together, need to be refined or you are not executing in one or more areas. Culinary Business Strategy can help identify and fix those issues. 

So whats the plan?

The strategic plan, methodical thinking and planning of a roadmap creates a foundation for success as well as the means to measure your success. A good roadmap includes the 5 R’s and is supported by efficient processes, operations and a clear and compelling brand platform. Branding is incredibly important to each of the 5 R’s. And it’s not just your logo. Branding is how your product viscerally and memorably impacts your customer and how they in turn talk about you to their friends. And, frankly without a well constructed, consistent brand platform that is clear in every aspect of your customer’s experience, your business will struggle and probably fail. Culinary Business Strategy can help identify and fix those issues.

Culinary Business Strategy fuses decades of expertise in fine food, brand strategy, operational efficiencies and logistical experience to develop a roadmap and brand platform that supports your 5R’s and drives an optimal customer experience. We roll up our sleeves with our clients, providing analysis, processes and tools to help shape and define areas of your business that need to evolve from where they are today and are positioned to execute towards a path of lasting success.

So, when do you want to get started?

SERVICES

Brand Development

Brand Development

Branding is the perception of and subsequent emotional response to your food. It is the conversation that customers are having with each other about your business, and how that spreads. Together, we create a brand platform that resonates with the right customers and creates a relationship with those customers that is visceral, memorable, building trust and loyalty. By understanding and meeting your customers expectations, we increase the likeliness for them to visit you again and most importantly - pass along your story to their circle of influence...this is the magic that builds brand value and a business that thrives.

Financial Analysis

Financial Analysis

Understanding concrete financials is integral to a successful business. This understanding, both conceptually and literally, allows you to manage and make data-driven decisions rather than working hard and hoping that it all works out. There is so much more to financial analysis than the bottom line. We can help you understand how you are making money, where you are most and least profitable; provide cost-saving recommendations, and point out revenue generating opportunities .

Operational Growth

Operational Growth

Good operational systems are tools to launch you higher. We have extensive experience to bring you reality based operations solutions- grounded in a deep understanding of the business and a formal operations education. We can provide you with systems that serve as tools to make your life easier, more efficient, less hassle-filled, and more productive. Tools to launch you higher.

Culinary and Menu

Culinary and Menu

Good Food is the heart and soul of your business. Our passion for this business grew out of our love for great food. Our founder is a classically trained French chef with two decades of operational excellence and experience. We wouldn’t be here without a passion for good food, and neither would you. Let us help you turn your concept into a functional delicious menu. Or let us formalize that stunning recipe into a bench-top prototype for commercial use. We have the skills to marry exquisite taste with consistent repeatability within your target food budget.

Identity & Marketing

Identity & Marketing

Brand and visual identity describes how your business presents and communicates itself to the world. These are the visual devices used to represent your business that work hand in hand with your brand platform, roadmap and your product. We create a visual components package that when paired with guidelines and used as a framework, ensure your product and business image is on target, cohesive and consistently telling your brand story. We create logos, environments, signage, marketing collateral, packaging, messaging platforms, and digital projects that concretely support and communicate your business for any marketing channel or program.

ABOUT

LET'S KEEP IN TOUCH

PHONE

510. 406.3823

EMAIL

info@culinarybusinessstrategy.com